[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kalf.cz\/linie-mezi-pronajmem-subdomeny-a-alternativni-strategii-obratu\/#Article","mainEntityOfPage":"https:\/\/www.kalf.cz\/linie-mezi-pronajmem-subdomeny-a-alternativni-strategii-obratu\/","headline":"Linie mezi pron\u00e1jmem subdom\u00e9ny a alternativn\u00ed strategii obratu","name":"Linie mezi pron\u00e1jmem subdom\u00e9ny a alternativn\u00ed strategii obratu","description":"Webov\u00e9 str\u00e1nky, kter\u00e9 operuj\u00ed pod subdom\u00e9nou nebo podslo\u017ekou jin\u00e9 firmy \u010di zna\u010dky, neust\u00e1le p\u0159itahuj\u00ed pozornost SEO konzultant\u016f a praktik\u016f a stejn\u011b tak i internetov\u00fdch vyhled\u00e1va\u010d\u016f. Tento trend ned\u00e1vno zahrnul tak\u00e9 i kup\u00f3nov\u00e9 str\u00e1nky, kter\u00e9 pou\u017e\u00edvaj\u00ed subdom\u00e9ny dob\u0159e zaji\u0161t\u011bn\u00fdch a zaveden\u00fdch medi\u00e1ln\u00edch outlet\u016f, av\u0161ak mohlo by to potencion\u00e1ln\u011b zahrnovat a b\u00fdt aplikov\u00e1no tak\u00e9 na jak\u00fdkoliv po\u010det […]","datePublished":"2020-02-02","dateModified":"2020-02-02","author":{"@type":"Person","@id":"https:\/\/www.kalf.cz\/author\/#Person","name":"","url":"https:\/\/www.kalf.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f677d652d46d6437b40497bee38030612d53a3103b24904f519be33cae485306?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f677d652d46d6437b40497bee38030612d53a3103b24904f519be33cae485306?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kalf.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.kalf.cz\/linie-mezi-pronajmem-subdomeny-a-alternativni-strategii-obratu\/","wordCount":772,"articleBody":"\tWebov\u00e9 str\u00e1nky, kter\u00e9 operuj\u00ed pod subdom\u00e9nou nebo podslo\u017ekou jin\u00e9 firmy \u010di zna\u010dky, neust\u00e1le p\u0159itahuj\u00ed pozornost SEO konzultant\u016f a praktik\u016f a stejn\u011b tak i internetov\u00fdch vyhled\u00e1va\u010d\u016f. Tento trend ned\u00e1vno zahrnul tak\u00e9 i kup\u00f3nov\u00e9 str\u00e1nky, kter\u00e9 pou\u017e\u00edvaj\u00ed subdom\u00e9ny dob\u0159e zaji\u0161t\u011bn\u00fdch a zaveden\u00fdch medi\u00e1ln\u00edch outlet\u016f, av\u0161ak mohlo by to potencion\u00e1ln\u011b zahrnovat a b\u00fdt aplikov\u00e1no tak\u00e9 na jak\u00fdkoliv po\u010det podnikatel\u016f jin\u00fdch.\t\t(Global Savings Group a jeho CNN, Business Insider a dal\u0161\u00ed kup\u00f3nov\u00e9 str\u00e1nky se hodnot\u00ed jako prvn\u00ed a t\u0159et\u00ed organicky pro po\u017eadavek na vyhled\u00e1v\u00e1n\u00ed \u201enike coupon code\u201c \u2013 nad konkurenty RetailMeNot a Groupon.)\t\u00a0\tA\u0165 u\u017e je od t\u00e9to praxe odrazov\u00e1no \u010di odv\u00e1d\u011bno algoritmy internetov\u00fdch vyhled\u00e1va\u010d\u016f, i tak to m\u00e1 obrovsk\u00e9 v\u00fdhody pro vlastn\u00edka hlavn\u00ed webov\u00e9 str\u00e1nky, t\u0159et\u00ed strany a stejn\u011b tak i pro jejich konkurenty, kte\u0159\u00ed podnikaj\u00ed na sv\u00fdch vlastn\u00edch dom\u00e9n\u00e1ch.\t\u00a0\tPronaj\u00edm\u00e1n\u00ed dom\u00e9n\u00a0T\u0159et\u00ed strany mohou vyd\u00e1vat obsah na subdom\u00e9n\u011b, kter\u00e1 je vlastn\u011bna jinou zna\u010dkou \u010di firmou, s\u00a0nejist\u00fdm a nejasn\u00fdm po\u010dtem zahrnut\u00ed od vlastn\u00edka t\u00e9 hlavn\u00ed webov\u00e9 str\u00e1nky.\u00a0Kup\u00f3nov\u00e9 str\u00e1nky operuj\u00edc\u00ed v\u00a0tomto modelu jsou velice \u010dast\u00e9. Global Savings Group, kter\u00fd tak\u00e9 vede kup\u00f3novou str\u00e1nku za pou\u017eit\u00ed subdom\u00e9ny businessinsider.com, stejn\u011b tak jako des\u00edtky jin\u00fdch podobn\u00fdch majetk\u016f na subdom\u00e9nech a podslo\u017ek\u00e1ch evropsk\u00fdch webov\u00fdch str\u00e1nek, je hlavn\u00edm hr\u00e1\u010dem v\u00a0t\u00e9to on-line kup\u00f3nov\u00e9 ar\u00e9n\u011b.\u00a0\u201eVelice bl\u00edzce spolupracujeme se v\u0161emi na\u0161imi partnery, abychom mohli propojit jejich odli\u0161n\u00e9 nab\u00eddky jako novinky, tipy, doporu\u010den\u00ed nebo kup\u00f3ny, abychom mohli zajistit, \u017ee jejich u\u017eivatelsk\u00e1 zku\u0161enost z\u016fst\u00e1v\u00e1 na\u0161\u00ed nejv\u011bt\u0161\u00ed prioritou,\u201c sd\u011blil Andreas Fruth, spoluzakladatel Global Savings Group, ve sv\u00e9m stanovisku pro internetov\u00fd port\u00e1l Search Engine Land.\u00a0\u00darove\u0148 zahrnut\u00ed a zapojen\u00ed vlastn\u00edka hlavn\u00ed webov\u00e9 str\u00e1nky a tak\u00e9 relevance k\u00a0\u00fa\u010delu hlavn\u00ed webov\u00e9 str\u00e1nky jsou kl\u00ed\u010dov\u00e9 faktory v\u00a0ur\u010dov\u00e1n\u00ed toho, jestli je takov\u00e1 dohoda vlastn\u011b partnerstv\u00edm nebo je to jenom takov\u00e9 divadlo pro t\u0159et\u00ed strany, aby z\u00edskaly nef\u00e9r v\u00fdhodu ve vyhled\u00e1v\u00e1n\u00ed a vydavatel\u00e9 tak vyd\u011blali n\u011bjak\u00e9 rychl\u00e9 pen\u00edze.\u00a0\tJak to vlastn\u011b funguje?\u00a0Obsahov\u00fd oper\u00e1tor t\u0159et\u00ed strany (jako nap\u0159\u00edklad, ale nen\u00ed to limitov\u00e1no pouze na, kup\u00f3nov\u00e9 platformy) pronaj\u00edm\u00e1 podslo\u017eku nebo subdom\u00e9nu od vydavatele (jako nap\u0159\u00edklad n\u011bjak\u00fd respektovan\u00fd a zajet\u00fd medi\u00e1ln\u00ed outlet) v\u00a0pokusu sv\u00e9st se na z\u00e1dech d\u016fv\u011bry, kterou projevuj\u00ed internetov\u00e9 vyhled\u00e1va\u010de vydavatelov\u011b obsahu.\u00a0Tohle, zase na druhou stranu, d\u00e1v\u00e1 obsahu t\u0159et\u00ed strany n\u011bjakou pochybnou v\u00fdhodu nad ostatn\u00edmi konkurenty ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, co\u017e m\u016f\u017ee v\u00e9st k\u00a0daleko v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016fm a tak\u00e9 v\u011bt\u0161\u00edmu obratu, kter\u00fd je pot\u00e9 rozd\u011blen s\u00a0vlastn\u00edkem hlavn\u00ed webov\u00e9 str\u00e1nky. Tato strategie je v\u011bt\u0161inou aplikov\u00e1na p\u0159edev\u0161\u00edm u kup\u00f3nov\u00fdch webov\u00fdch str\u00e1nek, av\u0161ak mohla by b\u00fdt potencion\u00e1ln\u011b aplikov\u00e1na tak\u00e9 k\u00a0nerelevantn\u00edmu obsahu t\u0159et\u00ed strany.\u00a0Oper\u00e1to\u0159i obsahu t\u0159et\u00ed strany mohou vyhled\u00e1vat partnerstv\u00ed s\u00a0medi\u00e1ln\u00edmi outlety, hlavn\u011b proto, proto\u017ee jsou to d\u016fv\u011bryhodn\u00e9 subjekty v\u00a0o\u010d\u00edch internetov\u00fdch vyhled\u00e1va\u010d\u016f, av\u0161ak Fruth cituje historii kup\u00f3n\u016f v\u00a0ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch jako jak\u00fdsi precedent pro tento vztah.\u00a0\u201eRozd\u00edln\u00e9 typy komer\u010dn\u00edho obsahu (jako nap\u0159\u00edklad pr\u00e1v\u011b ony kup\u00f3ny) byly odjak\u017eiva sou\u010d\u00e1st\u00ed nab\u00eddek v\u00a0ti\u0161t\u011bn\u00fdch novin\u00e1ch v\u00a0re\u00e1ln\u00e9m sv\u011bt\u011b. Zat\u00edmco se noviny sna\u017e\u00ed n\u011bjak diverzifikovat jejich toky obratu, pokud vezmeme v\u00a0potaz v\u00fdzvu v\u00a0padaj\u00edc\u00edm CMS u on-line inzerce a tak\u00e9 v\u00a0prost\u0159ed\u00ed odb\u00edr\u00e1n\u00ed, budov\u00e1n\u00ed dedikovan\u00e9 komer\u010dn\u00ed obsahov\u00e9 strategie je z\u00e1kladn\u00edm stavebn\u00edm kamenem pro v\u011bt\u0161inu medi\u00e1ln\u00edch spole\u010dnost\u00ed, kter\u00e9 se nyn\u00ed na internetu nach\u00e1z\u00ed.\u201c\u00a0Porovn\u00e1n\u00ed nen\u00ed tak \u00fapln\u011b jablko-k-jablku, nebo\u0165 tradi\u010dn\u00ed ti\u0161t\u011bn\u00e9 noviny se nespol\u00e9haj\u00ed na algoritmy internetov\u00fdch vyhled\u00e1va\u010d\u016f, aby dostali sv\u00e9 kup\u00f3ny na pop\u0159ed\u00ed k\u00a0potencion\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm. A, jak ji\u017e bylo dok\u00e1z\u00e1no mnoha aktualizacemi GOogle, algoritmy mohou b\u00fdt zmanipulov\u00e1ny.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Linie mezi pron\u00e1jmem subdom\u00e9ny a alternativn\u00ed strategii obratu","item":"https:\/\/www.kalf.cz\/linie-mezi-pronajmem-subdomeny-a-alternativni-strategii-obratu\/#breadcrumbitem"}]}]